Overview

Singapore University of Social Sciences (SUSS) needed a website glow-up to guide new students, keep existing ones engaged, and make alumni feel at home. The goal? Lower bounce rates, better navigation, and an intuitive experience that drives admissions.

The Big Challenges

🚨 High Bounce Rate – Visitors came, got confused, and left. Fast.
🧭 Messy User Journeys – Different audiences, but no clear pathways.
📚 Content Overload – Too much info, too little structure.
📊 No Data Insights – Decisions were being made in the dark.

How We Fixed It

1. Let the Data Talk

🔍 Google Analytics Deep-Dive → Found where users dropped off and why.
📊 Competitor Benchmarking → Stole (the best) ideas from top-tier institutions.

2. Bridging the Gap Between Business & Users

🎤 Stakeholder Workshops → Got the university’s wish list.
👥 User Personas & Journeys → Mapped out real struggles, real goals.
📌 Sitemap Overhaul → No more hunting for info—just clean, intuitive navigation.

3. Designing for Humans (Not Just Pages)

📐 Wireframes & Prototypes → Built, tested, refined. Repeat.
💡 Usability Testing → What worked, what didn’t, and what needed a rethink.
🎨 UI Refresh → The final touch—clean, engaging, and accessible.

Impact: More Clicks, Fewer Exits

✔ 40% Faster Info Access – No more endless scrolling.
✔ Lower Bounce Rates – Users stayed, explored, and engaged.
✔ Smoother Experience – Clear paths for students, staff, and alumni.
✔ Happy Stakeholders – A website that actually worked for their goals.