Project Overview

MOHA(client) is a new-age beauty brand in India, selling herbal and skincare products via e-commerce. Since it’s a relatively new player in the market, its website isn’t just a sales channel—it’s also a brand-building powerhouse.

The Challenge?

A clunky user experience was getting in the way of:
✔️ Seamless product discovery
✔️ Smooth checkout journeys
✔️ Building brand trust and recognition

That’s where I stepped in. In just 7 days, I ran a proactive usability audit to identify pain points and recommend changes that wouldn’t just enhance UX but also drive real business results.

The Problem: Where Users Faced Frustration

MOHA’s website had friction points that made shopping feel more like a chore than a treat. Here’s what wasn’t working:

• Navigation Nightmares – Users struggled to find products, leading to frustration and drop-offs.

• Inconsistent Visuals – Conflicting UI elements made the experience feel disjointed.

• No Clear Feedback – Actions like “Add to Cart” and “Checkout” lacked proper confirmation, leaving users confused.

The Fix: Less Head-Scratching, More Sales

Using Jakob Nielsen’s 10 usability heuristics, I dug deep into the experience and delivered quick, impactful fixes:

✅ Navigation Got a Makeover – Simplified the menu structure for intuitive product discovery.
✅ Standardized UI Elements – Unified icons, buttons, and layouts to create a seamless brand experience.
✅ Enhanced Feedback Mechanisms – Added success messages and visual confirmations to reduce user uncertainty.

The Business Impact: UX That Pays Off

This wasn’t just about making the website look good—it was about making it sell better while boosting brand credibility.

Higher User Satisfaction – Smoother flows = happier customers.
Lower Drop-Off Rates – Easier navigation means fewer abandoned carts.
Increased Engagement – Users spent more time browsing products.
Stronger Brand Recall – A consistent, polished experience helped position MOHA as a premium beauty brand.

Final Thoughts: Why This Matters

For emerging e-commerce brands like MOHA, a well-optimized website isn’t optional—it’s a growth accelerator. This 7-day audit proved that small UX tweaks can drive big business results.