Simplifying complexity. Designing experiences that connect and enrich.
Turning complex problems into simple, user-friendly solutions. With 16+ years in design, I’ve helped grow fintech apps to over 1 million users and improved how diverse design teams function. I combine creativity, strategy and data to create technology that helps people, brings teams together and delivers real results.
Turning complex problems into simple, user-friendly solutions. With 16+ years in design, I’ve helped grow fintech apps to over 1 million users and improved how diverse design teams function. I combine creativity, strategy and data to create technology that helps people, brings teams together and delivers real results.
Turning complex problems into simple, user-friendly solutions. With 16+ years in design, I’ve helped grow fintech apps to over
1 million users and improved how diverse design teams function.
I combine creativity, strategy and data to create technology that helps people, brings teams together and delivers real results.
Designing with curiosity, simplicity and heart.
I am passionate about simplicity, creativity and clarity; my journey in user-centered design reflects my ambivert nature and love for all things research and design. Beyond the pixels and screens, I find inspiration in the real world. Whether it’s architecture, road layouts or even fashion; I see UI and UX everywhere. When not obsessing over design details, you can find me buried in a book, whipping up culinary masterpieces or enjoying a peaceful moment in nature.
I am passionate about simplicity, creativity and clarity; my journey in user-centered design reflects my ambivert nature and love for all things research and design. Beyond the pixels and screens, I find inspiration in the real world. Whether it’s architecture, road layouts or even fashion; I see UI and UX everywhere. When not obsessing over design details, you can find me buried in a book, whipping up culinary masterpieces or enjoying a peaceful moment in nature.
SERVICES
Product Design & UX Strategy
I design user-friendly digital products that solve real problems. My approach balances business goals with what users actually need, making sure every design choice has a purpose.
DesignOps & Team Leadership
I help design teams work smarter, not harder. From improving workflows to fostering collaboration, I ensure teams deliver their best work efficiently.
User Research & Usability Testing
I dive deep into user behavior to understand what works and what doesn’t. Through research and testing,
I create designs that people love and actually use.
UI & Interaction Design
I craft clean, intuitive interfaces that make digital experiences smooth and enjoyable; whether it's a mobile app, website or other digital platforms.
Stakeholder & Client Collaboration
I bridge the gap between design, business and tech. I communicate design ideas clearly and ensure everyone from executives to developers is aligned on the vision.
Scaling & Growth through Design
I’ve helped fintech apps grow to millions of users by designing experiences that attract, engage and retain customers. I focus on making products not just usable but impactful.
Championing UX and Product Design to empower design communities.
An element of the 'Design Leadership KL Symposium'; enlightening conversations on AI and Product Design occur at the Pre-conference meeting in 2023, Kuala Lumpur.
Aiming to unite Southeast Asian & Indian women via shared interests in UX and foster a supportive community, founded and co-hosted on Clubhouse.
In 2020, I had the opportunity to share my expertise on 'Product Design Guidelines' at the Product Talk Series arranged by Women Who Code Kuala Lumpur.
SERVICES
Product Design & UX Strategy
I design user-friendly digital products that solve real problems. My approach balances business goals with what users actually need, making sure every design choice has a purpose.
DesignOps & Team Leadership
I help design teams work smarter, not harder. From improving workflows to fostering collaboration, I ensure teams deliver their best work efficiently.
User Research & Usability Testing
I dive deep into user behavior to understand what works and what doesn’t. Through research and testing, I create designs that people love and actually use.
UI & Interaction Design
I craft clean, intuitive interfaces that make digital experiences smooth and enjoyable; whether it's a mobile app, website or other digital platforms.
Stakeholder & Client Collaboration
I bridge the gap between design, business and tech. I communicate design ideas clearly and ensure everyone from executives to developers is aligned on the vision.
Scaling & Growth through Design
I’ve helped fintech apps grow to millions of users by designing experiences that attract, engage and retain customers. I focus on making products not just usable but impactful.
Championing UX and Product Design to empower design communities.
An element of the 'Design Leadership KL Symposium'; enlightening conversations on AI and Product Design occur at the Pre-conference meeting in 2023, Kuala Lumpur.
Aiming to unite Southeast Asian & Indian women via shared interests in UX and foster a supportive community, founded and co-hosted on Clubhouse.
In 2020, I had the opportunity to share my expertise on 'Product Design Guidelines' at the Product Talk Series arranged by Women Who Code Kuala Lumpur.
Aiming to unite Southeast Asian & Indian women via shared interests in UX and foster a supportive community, founded and co-hosted on Clubhouse.
In 2020, I had the opportunity to share my expertise on 'Product Design Guidelines' at the Product Talk Series arranged by Women Who Code Kuala Lumpur.
An element of the 'Design Leadership KL Symposium'; enlightening conversations on AI and Product Design occur at the Pre-conference meeting in 2023, Kuala Lumpur.
Aiming to unite Southeast Asian & Indian women via shared interests in UX and foster a supportive community, founded and co-hosted on Clubhouse.
In 2020, I had the opportunity to share my expertise on 'Product Design Guidelines' at the Product Talk Series arranged by Women Who Code Kuala Lumpur.